Sponsors ads are provided by Google AdWords and earn this site a few pence/cents per click and make a small contribution to hosting and source material. If you have found our content useful or interesting please take a moment to visit our sponsors sites. Thank you

Bike Magazine Issue 1 Summer 1971

Issue 1

Bike Magazine first hit the shelves as a ‘special edition’ of ‘Car’ in the summer of 1971 and edited by Mark Williams.

From the start ‘Bike’ was different from the other titles of the time and issue No1 covered such diverse subjects as Ice racing, trail bikes, bike movies and the custom scene. In 1971 Barry Sheene was a ‘rising star’ and the Brits were still the major supplier of colour advertising copy.

Bike Issue 1, summer 1971

BSA Rocket 3 1971 Bike issue 1 centerfold 1971 Honda CB750 Peter Williams castol ad

Advertising was primarily home grown but Honda showed a little bit of the future with a simple black and white ad for the new CB750 four.

Issue 2

Issue2 was no longer a ‘special’. The most radical motorcycling mag to hit the stands in the ‘70’s was born. Advertising was still split between the Union Jack and the Rising Sun. Norton took the inside cover with their Hi-Rider Commando. AJS went head to head with Suzuki, Castrol GTX took on Duckhams 20-50 who blagged reigning speedway world champ Ivan Mauger for their campaign.

Bike Issue 2, autumn 1971

250s were still legal on L plates. This months test was BSA B25 v T-250R Hustler v Padgett DS7 Yam

After ‘ Mouldy Merv’ from issue 1 came ‘the Hog Riding Fools’ in issue 2. Still no sign of Ogri